Best Merchandise for Your Target Audience

February 1, 2018

Promotional products are a great way to get your brand’s name out to the public.

However, if you don’t put thought into who your target audience is, the promotional products you hand out might not be as effective.

There’s probably no sense in giving a construction worker a desk organizer, just like there’s no point in giving a middle school track team a bottle opener.

What are they going to do with that?

That’s why it’s important to think about who you’re trying to reach and how you want to reach them, so all of your marketing efforts won’t go to waste.

COLLEGE-AGED MARKET

If you look around a college campus, you’ll see promotional products everywhere.

Fraternities and sororities, clubs, and teams all use promotional merchandise to get their name out there to other college students.

College kids and twenty-somethings can be reached by using things they will often use.

Some examples of promotional products for college-aged kids are: drink koozies, lanyards, frisbees, sunglasses, water bottles and t-shirts.

Rotate USB Flash Drive 2GB

• Flash drive folds into a protective aluminum cover

• Plug and play technology on Windows 98 or above and Mac OSX or higher

• Includes 2-piece gift box

Polyclear

• Made from acrylostyrene, this bottle comes with a stopper to aid drinking.

• This bottle has the look of polycarbonate but not the price.

• Comes with removable splash guard with straw opening

Phone Stand Keychain

• Media stand with screen cleaner

• Removable cap exposes screen wipe

• Stand will hold most media devices

• Includes metal split key ring

Collapsible Flying Disk

Features:

• Foldable flying disk

• Folds into included pouch

• Disk measurements: 10-1/4" dia.

• Pouch measurements: 3-1/2" W x 4" H

Deluxe Collapsible Koozie Can Kooler

Take it with you!

The Deluxe Collapsible Koozie® Kooler folds so quickly, you can put it in your pocket, purse and more!

• Tough

• Light

• Leather-like exterior

• Perfect for ultra-fine detail

Custom Handle Selfie Stick

Telescoping stainless steel stick allows you to take a selfie with the push of a button

• Phone holder suitable for 4" to 6" smartphones

• Applicable models: Apple iPhone 6 Plus/6/5/5C/5S/4S/4
Samsung Galaxy Note 4/3/2, S5/4/3
Blackberry, HTC, Sony, LG, etc

• Compatible: IOS 5.0 /Android 4.2 or above system

• All Apple iOS has this default for their cameras, so all iPhones and iPads can work directly

• Older Android phones, like S3, may need the free 360 Camera app

• Attach your phone to the bracket, plug in and push the button on the rubber grip handle

• Extends 31-1/2"

• Multi-angle adjustable bracket

• Available with custom molded silicone handle

Bottle Opener Sunglasses

• Made of polycarbonate material

• UV400 lenses provide 100% UVA and UVB protection

• Bottle opener on the end of each arm

1/2 Inch Breakaway Lanyard with Key Ring

Easily seen Breakaway Lanyard holder helps you keep track of those necessary items

The Robin Drawstring Backpack

• Large main compartment with drawstring rope closure

• Front pocket with diagonal zippered closure

• Earbud port on front of pocket for audio device

• Reinforced corner tabs

Aluminum Bottle Opener

Opens bottles and flip-top cans.

FAMILIES

Promotional merchandise that may be helpful to families are: magnets, blank calendars, notepads and planners.

People with children will need to keep their children’s activities organized, which is something a blank calendar, notepad and planner can help with.

Magnets are also helpful for hanging good grades and artwork on the fridge!

Tinted Lip Balm

This fashion tinted SPF15 Lip Balm comes in a clear tube with clear cap and keeps your lips protected.

• Available in 11 colorful flavors

• Made in the USA

Piggy Bank

• Desktop bank

• Twist-open bottom to access stored change

Tab Planner

Features:

• Four-tab notebook with 25 lined sheets per tab (100 sheets total)

• Wire binding

• Measurements: 7" L x 7" H

Ecolutions 5" x 3" Adhesive Notepads

• Colorful flood coats are FREE!

• Ruled lines are FREE!

Grill MasterTraditional BBQ Set

Eleven-piece BBQ set includes:

• Spatula

• Brush

• Fork

• Cleaning brush

• Six skewers

• Zippered carrying case

Motiations Desk Pad

This uplifting product is a perfect thank-you for customers.

• It has a vinyl header and a clear pocket at the bottom

•Yearly calendar

Coloring Book

A little girl is upset because one of the older kids is a big bully. She has the idea of turning her school into a No Bullying Zone and with the help of her teacher and her friends, she does it!

• 16-pages with complete storyline

• Creative characters teach valuable lessons

• Product is CPSIA compliant

Calendar & Schedule Magnets

FREE stock backgrounds Full bleeds available Always in stock

Baby Bib

These 65% cotton, 35% poly-knit bibs have a hook-and-loop closure for safety. It's quick and easy to put on and take off. Baby bibs are top-notch choices for promotions because bibs get used at each meal, providing repeat ad exposure

• Perfect for promotions aimed at parents of young children

• Product is CPSIA compliant

BUSINESSES

Businesses will benefit from products that can be used around the office on a daily basis.

Things like Post-it notes, desk organizers, and calendars are some good options.

Themed Appointments Calendars

Appointment calendars are a great way to get your brand on your recipient's wall year-round. Choose from a wide variety of themes.

• Yearly Calendar

• Add value to your calendar with an extra sheet and/or an Insights back mount for no additional cost

• Optional Sticker Sheet Insert available; will be added between Dec and back cover

Memo Stack with Sticky Flags

Hard cover note pad with sticky flags.

Includes:

• 100 blank white note pad pages

• 5 assorted color sticky flags

• Recyclable

• Non - refillable

Stationary Set in Metal Box

Keep yourself organized with our desktop stationery set.

Pinwheel Note Holder

This whimsical, interactive pinwheel will have a place on your recipient's desk for sure.
Features:

• Spinning wheel in front

• Memo clip in back

Optical Crystal Paperweight

Beveled rectangle paperweight made from optical crystal.

Moleskine Pocket Cahier with Custom Band

The Custom Band for Moleskine Pocket Journal is a wraparound band that shows off your original artwork and branding.

Windsor Impressions Presentation Portfolio

• Zippered closure

• Elastic pen loop

• 2 document pockets

• 2 business card holders

• Interior organizer with 1.25" three-ring binder

• Clear calendar management pocket that doubles as a page marker.

• Comes with undated calendar insert

• Includes 8.5" x 11" writing pad

1/8" Rectangular Rubber Mouse Pad

Natural rubber backing with fabric surface.

5-in-1 Desk Organizer

• This sturdy cardboard desk organizer unfolds to reveal storage for pens, business cards, paper clips and notepads.

• The closed cube measures 3.88 inches high, 3.88 inches wide and 3.88 inches long.

EVENTS / RACES

With events and races, you obviously want to give out things that are useful to the runners or participants, like:

stopwatches, pedometers, hot/cold packs, headbands, cooling towels, and banners.

Silicone Awareness Bracelet

Show your support for any event! Great for fundraisers, health awareness, and team pride.

• Available with silkscreen or debossed imprint

• Choose your own color match

• Custom packaging available

•Pricing shown includes debossed imprint

Running Armlight

Features:

• Bright red light with continuous and flash settings

• Adjusts to fit most adults

• Made of double-wall plastic

StayFit ProStep Multi-Function Pulse Pedometer

Calculates estimated steps taken (up to 99,999), distance in miles, calories burned, and pulse rate.

• Displays time (12/24 hour mode)

• Stopwatch function

• Includes 2 button cell batteries

• Includes 1-piece gift box

Mega Hand Clapper

Give a hand and make some noise with this large hand clapper.

Maxi Mini Fan

• Belt clip

• Break-away lanyard

Hot & Cold Pack

Features:

• Gel bead pack can be microwaved or frozen

• Reusable and non-toxic

• Baseball measurements: 1-1/2" W x 1" H

• Soccer measurements: 1-1/8" dia

• Football measurements: 1-1/2" W x 1/2" H

• Basketball measurements: 1-7/16" dia

Full Color Paper Megaphone

• Imprint available on interior and exterior

• Measurements: 8-1/2" H

Feather Banner

Feather banners provide you with a unique way to advertise your event, product or business.

• Good for indoor and outdoor use

• Banner attachments not included in the unit price

Fan Scarf

• This multi-use headwear keeps them stylish at every game and event to support the team.

• Use it as a bandana, scarf, rally towel, headband, face mask or hairband

• It’s a tube of stretchy fabric you can wear it any way possible, and it will fit everyone’s head

• Breathable and comfortable

Economy Visor

• 100% non-woven polypropylene visor

• Lightweight and comfortable

• Available with 4-color process imprinting

• Adjustable Velcro strap

Economy Rally Poms

• An updated version of the traditional stick pom with a 11” long and 2” wide handle

• Great full color graphics make this perfect for game day giveaways, autograph signings and memorabilia collectors

• White only with full bleed full color imprint on one side

Cooling Towel

• 2.0lb./doz., terry, 100% cotton cooling towel

• This towel is great for athletes, outdoor enthusiasts, construction workers, the military, hot days and fever relief

• Cooling lasts for hours and it has a clean citrus scent

• The cooling sensation is a one-time use; however, the towel itself is reusable

10' 4-Sided Hanging Banner Kit

Your customers are sure to find you when you rise above your competition with our Hanging Banner Displays

• Assembly is a snap with durable steel frame construction

• Ideal for tradeshows, lobbies, retail "Big Box" settings, and more

• High-quality 13 oz. vinyl banners printed digitally with solvent-based inks

GENERAL AUDIENCES

For general audiences, it’s helpful to think of things you might use in your daily activities.

Typical items to give general audiences are: hats, pens, t-shirts, drawstring bags, mugs and lanyards.

Things like pens get handed out in most kinds of office environments and businesses, so they’re one of the most popular promotional products.

If you want people wearing your promotional products, like hats and t-shirts, you want them to look attractive.

Free clothes are great, but if your design or logo doesn’t look great, people will be less likely to wear your items outside of their home.

Zebra GR8 Gel Retractable Silver Barrel

• Wide plastic barrel with rubber comfort grip.

• Medium point gel ballpoint ink offers smooth writing performance.

• Chrome plated trim components.

• Ink colors match barrel colors.

Travel Tissue Packet

Features:

• Resealable backside closure.

• Includes 10 3-ply virgin pulp tissues.

• Available in 5 colors.

• Measurements: 2-1/8" W x 3" H x 7/8" D.

Spring Action 28-Compartment Pill Box

• This clever design allows you to store up to 28 doses of pills, and features 7 removable pill strips, each with 4 compartments, which are ideal for short trips.

• Each strip springs up for easy removal, which makes it perfect for seniors!

• 7 individual pill strips, each with 4 compartments.

• Spring-action base in each strip compartment for easy removal.

Speed Rope

Features:

• Jump rope with ball bearings for smooth rotation.

• Molded plastic handles.

The Popeye Non-Woven Duffel Bag

• Large main zippered compartment with supportive bottom board.

• Open front pocket.

• Double reinforced 9-1/2" drop carry handles.

• Adjustable 1-1/8" wide shoulder strap.

• Reusable and recyclable.

Picnic Blanket

• With this roll-up fleece picnic blanket with nylon backing, you can leave the red and white checkers at home.

• It comes with a carry handle and shoulder strap, leaving your hands free to carry the delicious feast.

• Available in five of our favorite colors: black, blue, green, orange, and red.

Money Clip

• Securely carry cash with this handsomely curved money clip.

• The two tone matte silver and chrome finish gives it the touch of style it needs.

Miniature LED Ice Cube

• Light up the night with these eye-catching drink accessories!

• These miniature ice cubes are activated by contact with liquid and turn off when dry.

• Available in a variety of colors.

Head Massager

• Give your whole body a relaxing feeling when you massage your head with these soft-tipped, flexible stainless-steel prongs.

• Handles are made of anodized aluminum.

• Assorted colors only.

48" EcoSmart Stick Umbrella

• Canopy and matching case made of 51% recycled material.

• Full wood handle, shaft and tips.

• Automatic opening.

• Umbrella case includes a shoulder strap.

Custom HD Face Mask

• Want an alternative to a bobble head that will make a big impression?

• With this easy to see-through customizable perforated HD face mask you can replicate just about any image.

• Great item for corporate events, school mascots, sporting events, weddings and the list goes on.

• You get a very large imprint area to create a great replication of the image you desire to display.

Cushioned Lap Desk for Tablets

Cushioned tablet holder that rests on lap while in bed, on the couch, on a plane and more.

Sources:

https://welogoit.com/blog/2016/11/merchandise-products-best-targetting-specific-demographics
https://fyi.uwex.edu/downtown-market-analysis/understanding-the-market/demographics-and-lifestyle-analysis/

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