Best Merchandise for Your Target Audience

products for target audience featured in MarkIt Merchandise's blog

 

Promotional products are a great way to get your brand’s name out to the public.

However, if you don’t put thought into who your target audience is, the promotional products you hand out might not be as effective.

There’s probably no sense in giving a construction worker a desk organizer, just like there’s no point in giving a middle school track team a bottle opener.

What are they going to do with that?

That’s why it’s important to think about who you’re trying to reach and how you want to reach them, so all of your marketing efforts won’t go to waste.

 

COLLEGE-AGED MARKET

If you look around a college campus, you’ll see promotional products everywhere.

Fraternities and sororities, clubs, and teams all use promotional merchandise to get their name out there to other college students.

College kids and twenty-somethings can be reached by using things they will often use.

Some examples of promotional products for college-aged kids are: drink koozies, lanyards, frisbees, sunglasses, water bottles and t-shirts.

 

 

FAMILIES 

Promotional merchandise that may be helpful to families are: magnets, blank calendars, notepads and planners.

People with children will need to keep their children’s activities organized, which is something a blank calendar, notepad and planner can help with.

Magnets are also helpful for hanging good grades and artwork on the fridge!

 

 

BUSINESSES

Businesses will benefit from products that can be used around the office on a daily basis.

Things like Post-it notes, desk organizers, and calendars are some good options.

 

 

EVENTS / RACES

With events and races, you obviously want to give out things that are useful to the runners or participants, like:

stopwatches, pedometers, hot/cold packs, headbands, cooling towels, and banners.

 

 

GENERAL AUDIENCES

For general audiences, it’s helpful to think of things you might use in your daily activities.

Typical items to give general audiences are: hats, pens, t-shirts, drawstring bags, mugs and lanyards.

Things like pens get handed out in most kinds of office environments and businesses, so they’re one of the most popular promotional products.

If you want people wearing your promotional products, like hats and t-shirts, you want them to look attractive.

Free clothes are great, but if your design or logo doesn’t look great, people will be less likely to wear your items outside of their home.

 

 

Sources:

https://welogoit.com/blog/2016/11/merchandise-products-best-targetting-specific-demographics
https://fyi.uwex.edu/downtown-market-analysis/understanding-the-market/demographics-and-lifestyle-analysis/

 

 

Have a question or need a quote? Send us a message!

 

 

Leave a Reply

Your email address will not be published.

Latest Updates

Retro Fonts for your Vintage Design Project

Vintage inspired designs are everywhere, and promotional products are no exception. One of easiest ways to tap into the vintage aesthetic is using a font made with design sensibilities from decades ago. Here are a few fun choices to consider for your next retro design project.   Designed way back in 1922, this font is […]

Read More

Choosing Colors for Printed Apparel

Many times, when decorating promotional products, selecting colors for the product and embellishment is easy. Most logos come with colors already chosen, so it is as simple as matching a color to an ink or thread. Apparel colors can be chosen to complement the logo or for functional reasons such as bright safety colors for […]

Read More

Digitizing Art Files

Ever wonder how a company logo or cool design goes from a standard image to a beautifully embroidered shirt?  The process is called digitizing and the artists that do it are, as you probably already guessed, digitizers.  Digitizing is redrawing a logo or design as stitches in a special embroidery software program which can be […]

Read More